Designation: Commissioning Editor

Experience: 2 - 4 Years

Job location: Mumbai (Andheri East)

Role:

We are looking for an experienced Content Marketing Executive who will be able to hit the ground running. The right candidate should have at least 2+ years of experience in email marketing, marketing automation and CRM systems

As a marketing automation and CRM specialist, the person will be responsible for handling marketing automation campaigns and be the POC for the marketing team for CRM related activities. He/she will be working on both SMS and email campaigns, testing and analyzing work flows and executing campaigns.

Responsibilities :

- Operationalize and manage the email marketing automation programs to support demand gen campaigns, nurture campaigns, etc.

- Run customer nurturing (retention and engagement) campaigns via emails and SMS messages. Develop and run nurturing strategy (from entry, scoring, transition, reporting and optimization processes and program management in conjunction with SFDC objects and trigger rules)

- Maintain the performance and health of the email channel with regard to audience segmentation, send times, list hygiene, and deliverability

- Monitor campaign synchronization, troubleshoot and QA campaigns, workflows, data issues, and A/B testing

- Tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed.

- Monitor campaign synchronization, troubleshoot and QA campaigns, workflows, data issues, and A/B testing.

- Tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed.

- Manage the SMS and email marketing calendar to effectively field requests from cross functional teams.

- Partner with Digital / Web Team in UTM Tracking code implementations by campaign.

- Develop strong relationships and close partnerships with Marketing, sales, business intelligence, tech teams to deliver a seamless stakeholder experience.

- Identify enhancements to increase program and process performance.

- Annual review of the lead lifecycle to ensure healthy performance of the lead management process, lead routing and lead progression by lead owners.

- Drive platform health checkups, including proper functioning and optimization of emails, workflows in CRM and campaign flows.

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