Hiring Manager at Blackboard Edutech
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Blackboard Edutech - Performance Marketing Role (2-5 yrs)
About the Role :
As a Performance Marketing Specialist, you are akin to a spokesperson for a brand's paid media presence. Primarily partnering with the Strategy & Account Management Team, you'll help generate real ROI depending on the objective of the media campaign. You'll develop a deep understanding of the brand's audience and help them discover the brand to enhance their everyday life. You should be a digital native with an intuition for crafting the right message for each medium.
In this role, you will :
- Create paid media marketing strategy & execute the plan.
- Develop and manage digital prospecting and re-marketing campaigns.
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient acquisition cost.
- Ensure successful planning, execution, and optimization for key traffic, engagement & conversion KPIs.
- Identify and test new channels to continue to meet or exceed established critical metrics.
- Work closely with the account team to share funnel conversion improvement ideas, feedback & present results.
- Work with Designers and Developers to optimize landing pages for optimum quality scores and create banners, etc. for key data capture & optimization of campaigns.
- Communicate results and opportunities within paid search and display efforts to the client.
- Remain updated with industry trends, while continually leveraging new tools and industry best practices to boost the efficiency of campaigns.
- Prioritise across dozens of opportunities, focusing on the most productive tasks.
- Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients.
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