Talent Acquisition Executive at Blackboard Education & Research Foundation
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Blackboard Education & Research Foundation - Executive - Pay Per Click (1-4 yrs)
Responsibilities
- Plan, optimise, implement and manage paid search campaigns across all paid platforms such as Google Ads on Search Ads, Display Ads, Discovery Ads, and Remarketing Ads.
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
- Develop near and long-time paid search strategies and campaigns for multiple websites.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Work with the content team to ensure website pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion
- Perform keyword research and manage all bid management for all campaigns
- Keep up to date with the latest industry trends
- Analyse activity and performance of all paid search campaigns and report findings back to the reporting manager.
- Worked on Facebook Ads Manager on conversion campaigns, lead generation campaigns, and remarketing ads.
- Good knowledge of Facebook Pixel.
Requirements
- Bachelors in Marketing or supporting fields.
- Proven track record in driving successful PPC and paid search campaigns.
- Strong working knowledge of Google Adwords and all paid search platforms
- Google Adwords certification (would have an added advantage)
- Strong attention to detail
- Passion for PPC and digital marketing in general
- Effective communication and reporting skills
- Strong track record in managing medium to large-sized budgets
- Strong numerical and analytical skills
- Good working knowledge of Google Analytics
- Effective account management skills
- Handled Lead Generation and Call Based Campaigns preferable
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