Talent Acquisition Executive at Blackboard Education & Research Foundation
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Blackboard Education & Research Foundation - Content Writer (2-4 yrs)
Responsibilities
- Conduct in-depth research on industry-related topics (Primarily Edtech/ Study Abroad) in order to develop original content.
- Develop content for blogs, product & services descriptions, social media, marketing collaterals, and other upcoming company projects.
- Assist the marketing team in developing content for advertising campaigns, Course.
- Proofread content for errors and inconsistencies.
- Edit and polish existing content to improve readability.
- Conduct keyword research and use SEO best practices to increase traffic to the company website.
- Create compelling and unique headlines and body copy that will capture the attention of the target audience.
- Identifying customers- needs and recommendations on new content to address gaps in the company's current content.
Requirements
- Bachelor's degree in English, Journalism, Marketing, or related field.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all MS Office applications & Google Suites.
- A portfolio of published articles, blogs, or existing write-ups.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
Experience :
- 2 - 4 Years
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