Job Title - Marketing Manager

Years of Experience - 7-8 YEARS

Location - Sector 16, Noida

Company Overview :

BizGurukul is an e-learning platform that provides Skill Development Courses related to Entrepreneurship, Career & Business Development, and also provides training to earn with the help of social media through its website www.bizgurukul.com. With the focus on providing e-learning courses to its customers, We also provide them an opportunity to become an affiliate with BizGurukul and earn commission on the promotion of courses available on its platform.

Profile Overview :

Marketing managers often plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Qualifications and Requirements :

1. Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).

2. Proven experience in marketing management, with a track record of successful campaign execution and results.

3. Strong leadership and interpersonal skills, with the ability to motivate and inspire cross-functional teams.

4. Excellent communication skills, both written and verbal, with a keen eye for detail.

5. Analytical mindset with proficiency in data analysis and reporting tools.

6. Familiarity with marketing automation platforms, CRM systems, and digital marketing tools.

7. Creative thinking and problem-solving abilities, with a passion for innovation and driving business growth.

Roles & Responsibilities :

1. Develop and Execute Marketing Strategies :

- Lead the development of comprehensive marketing strategies that align with the company's goals and objectives.

- Create and oversee the execution of marketing plans, including digital marketing, advertising, and content marketing.

2. Brand Management :

- Oversee brand development and maintenance to ensure consistency across all marketing channels.

- Manage brand guidelines and ensure they are adhered to in all marketing materials.

3. Digital Marketing :

- Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.

- Monitor and analyze the performance of digital marketing initiatives and adjust strategies as needed.

4. Content Creation :

- Collaborate with the content team to develop engaging and relevant content for various marketing channels, including blogs, social media, and email.

5. Market Research and Analysis :

- Conduct market research to identify trends, competitive landscape, and customer preferences.

- Analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns and make data-driven decisions.

6. Budget Management :

- Manage the marketing budget effectively, allocating resources to maximize ROI.

7. Cross-functional Collaboration :

- Work closely with sales, product development, and other departments to ensure alignment and collaboration on marketing initiatives.