BitTech - Digital Marketing Specialist (1-6 yrs)
Roles and Responsibilities
- Plan and execute all digital, marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversions
- Collaborate with internal teams to create landing pages
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Candidate from Nashik or willing to relocate will be preferred
Desired Candidate Profile
- Proven experience as Digital Marketing Executive or similar role in CAD/CAM/CAE/IOT/PLM Industries.
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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