Birla Fertility & IVF - Executive - Pay Per Click (1-5 yrs)
- Optimize for CPL, CPA, Lead Quality
- Implement effective paid search strategies across multiple channels
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g., Google Ad Words, Bing)
- Manage keyword selection and audience targeting
- Plan catchy creative and graphical ad designs to attract attention of the target audience
- Monitor budget and track ROI of PPC campaigns
- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics
- Keep abreast with search engine and PPC industry trends and developments
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