HR at Birdvision Consulting Pvt. Ltd
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Birdvision Consulting - Manager - Product Marketing (2-4 yrs)
About us :
Birdvision is a technology consulting and implementation partner for companies looking to engage customers and channel partners. Birdvision has proprietary products and solutions that focus on user journeys and process outcomes.
Location : Pune (FC Road)
Job Role/Purpose :
As an ideal candidate, you will lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand, increase sales, customer awareness and more product adoption.
Key Responsibilities :
1. As a Product Marketing Manager you will be on the team, responsible for telling the world (and enterprises) the story of our product
2. You will be expected to be an avid advocate for our product feature set and its benefits. Were looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software
3. You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. Work on the tactical campaign execution.
4. You will also set up, test, maintain, and report on recurring and triggered campaigns and Improve initiatives around lead targeting
5. You will be required to manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
6. You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action. Manage both on-page SEO and off-page SEO for the company.
7. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
8. Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
9. Track lead generation activities
Desired Skills and Traits :
1. Excellent interpersonal & communication skills
2. Good academic record
3. Excellent written communication, storytelling, presentation and persuasion Skills
4. Familiar with other marketing tactics (e.g. content marketing, lifecycle email marketing)
Years of Experience :
- Min 2-3 yrs experience with one year in SaaS product as product marketeer.
- Salary : Best in the Industry
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