About Bira 91

Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer - and we are recruiting revolutionaries. At the core of Bira 91's continuing foray into new markets lie strong teams & individuals who don't take a No for an answer. They make the magic that is Bira 91, a reality. We are looking for Executive Off Premise Channel & it's a big deal. The qualities and capabilities required of a Bira 91 Sales Manager mean you are an incredibly intelligent, talented, and highly sought-after professional. Sound like you?

What You Will Do

- This is first and foremost, a role for a strong sales execution, driving & maximizing sales volume, distribution, visibility & display objectives. Sharp focus will be on reaching new customers and extending the Bira 91 brand and experience to the masses.

- We have a relentless focus on dominating high-volume and high-value outlets and ensuring ubiquitous distribution across the cluster. Speed is of the essence and our sales executives are an impatient lot with high energy, drive and passion. You will be responsible for activations and enrolling outlets which includes positioning Bira91 products/brand, product placement through various trade offers, schemes.

- Sales executive is responsible for ensuring secondary sales, establishing relationships with decision makers and influencers, running promotional activities at regular intervals along with identifying outlet level opportunities. You will be required to build Bira91 market leadership through out of the box thinking by constant consumer interaction, working on feedback to create consumer delight and constantly tracking the competition moves and accordingly acting on it. You will be the torch bearer of Bira91 brand and penetrating deep in the market by constantly replenishing the stocks and process management.

- Continual improvement and a quality focus are the name of the game. We believe in solving local problems with local solutions, so understanding your market and delivering custom messages is important. This is where creativity meets analytics head on. We love unorthodox ideas and people can both think and do. It's the cross of the analytical with the creative that makes the Sales exeutive an incredibly difficult job to fill. If you're potentially one of the truly rare, gifted Sales executive, we are eagerly looking forward to hear from you!

- We are a team of driven, focused, and irreverent individuals - unimpressed by conventional ways of doing things. We are hard-wired to love people who question norms and challenge status quo, and we do it while placing great value on Respect and Humility.

Bira 91 is an Equal Opportunity Employer, driven by High Performance, Ownership, Passion to Build, agility - and, of course, love for our Flavorful Beers!

At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to - and if that's what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!

What Do You Need to Have To Join Us...

1. Experience :

2-5 years of experience in Sales, Trade Marketing function in FMCG, Durables, Telecom, and Beverages/Alco Beverages.

2. Communication Skills:

You should possess excellent verbal and written communication skills to convey product information, negotiate deals & value propositions to convince stakeholders.

3. Premium Focus :

You should understand "Beverage" as a product category and have a broad understanding of market dynamics, consumer, trends and market players.

You should have exceptional interpersonal skills and the ability to build and maintain strong relationships with key stakeholders, such as bar owners, restaurant managers, distributors, and retailers. Build a commercially beneficial relationship with retailers/distributors.

4. Analytical Ability

You should understand various levers of business & their interlinkages. (Mix/Margins/Cost etc.) and make commercially profitable business decisions to drive business growth.

You should have a structured thinking process in identifying solutions. Ability to gather, interpret & evaluate data to identify patterns, trends & insights. Can suggest solutions based on data analysis to solve business problems.

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