Assistant Manager - Trade Marketing

- Launched in 2015, Bira 91 was launched with a bold and simple dream: to re-imagine how consumers drink beer. Our ambition is to provide refreshingly modern beers, imagined in India, and to become the beer of choice for this generation of Indian consumers worldwide.

- We are a team of driven, focused, and irreverent individuals - unimpressed by conventional ways of doing things. We are hard-wired to love people who question norms and challenge status quo, and we do it while placing great value on Respect and Humility.

- Bira 91 is an Equal Opportunity employer, driven by High Performance, Ownership, Passion to Build - and, of course, love for our Flavorful Beers!

- At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to - and if that's what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!

Summary of the position

Assistant Manager Trade Marketing position is a natural extension of Divisional Trade Marketing function. Its primary objective is to maximize sales, distribution, visibility and display objectives of Bira91 in the respective subdivision. Also, organizing the necessary infra and resources, identification of channel wise opportunities and business drivers, creation of trade marketing plans within assigned budgets, monitoring trade spends to achieve business objectives of the Subdivision.

Role and Responsibilities

- Distribution and display leadership support to sub divisional team.

- Contribute in creating the correct trade marketing model; determine towns/Cities and outlet penetration suitable for current and future business growth in the region.

- Develop and execute Trade Marketing initiatives in coordination with RTMM, NTMM, Marketing and Area Managers.

- Achieve execution excellence through proper planning, monitoring and chasing set objectives.

- Execute display and merchandising guidelines in Off Premise channel; develop display aids, and local vendors in region.

- Facilitate delivery of targeted training for front line sales team in Off Premise channel in coordination with Area Managers & Executives.

- Energize FF through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential.

- Coordinate with Division head, field sales, Supply chain on central/regional/account specific promos with budget controls.

- Secure key sales information from field sales and present business analytics and findings through planned reviews on a monthly basis.

- Liaise with Sales teams to capture timely and near to perfect forecast by channel and feed the same to RSO/HO.

- Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities.

- Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior.

Qualification and Skill Set:

- A business degree is preferred.

- Understanding of sales systems and processes within Alco Bev/FMCG.

- Highly successful track record as Sales Representative will be preferred.

- Local language, Hindi, English.

- Must have good skills for MS office, Excel and PP.

- Experience of 2 to 5 years in Sales and sales support function or 1 to 2 years with a Sales Management Trainee stint.

- Understand various evolving trade channels.

- Ability to analyze data, scan the trade environment and take meaningful decisions.

- Ability to handle multiple priorities.

- A good communicator. Ability to sell ideas to the regional team with strong conviction.