SEO Specialist 

What we are looking for in a candidate :

1. High degree of intellectual curiosity and eagerness to keep up with DeFi, NFTs, DAOs, and web3

2. Ability to take ownership of projects and deliver them quickly and independently

3. Good verbal, and written communication skills

4. Ability to thrive in an early-stage startup environment with ambiguity

5. Resourceful, result-oriented and relentless

6. Proven experience in SEO & good knowledge of web design, site structure and working of backlinks

7. Experience with SEO tools like Keyword Planner, Ahrefs, Google Analytics

Roles and responsibilities :

1. Drive users and signups using SEO

2. Identify opportunities to rank on relevant keywords

3. Conducting on-site and off-site analysis of web SEO competition

4. Using google analytics to conduct performance reports regularly

5. Creating high-quality SEO content and assisting with blog content

6. Conducting keyword research and optimization of content regularly

7. Coordinating with internal team and external agencies

8. Measuring and reporting ROI analysis of SEO activities

About Binocs :

- At Binocs, we are building capability to comprehend the raw ledgers of different blockchains. The full information of what is happening in a blockchain transaction ledger isn't there in the raw transaction data. It needs to be rebuilt accessing the raw transaction data along with multiple other data sources like, understanding smart contracts, live pricing information of various assets and other sources. Binocs capability can be used to spawn multiple applications/ products in the crypto verse.

- The first one we intend to build is one of the critical issues that the crypto verse is grappling with - regulations and compliances. Tax both at the individual level and institutional level is at the centre of this issue. We plan to launch our first product as a system to help crypto investors connect their investment accounts (exchanges and wallets etc.) to our app, which will enable us to read their raw transactions and prepare an accounting and tax ledger for them.

- Widespread crypto adoption in countries/ regions like India, Indonesia, Vietnam, GCC, Asean, Latin America would require government acceptance. Binocs has the opportunity to make the blockchain revolution mainstream by being a key enabler in this space. Our team strongly believes in the potential benefits of decentralization and democratization of the assets. With Binocs, we expect more users will be able to start leveraging the blockchain technology for their financial freedom.

- Currently, we are helping crypto investors across US, UK, IN, AU, SA who would be soon looking for a tax solution to file for taxes. We are continuously expanding our geographical reach to enable more crypto users to use our tool.

- This is a grand mission and it is not going to be easy. The world of crypto is ever expansive - there are several tens of currencies, ten of thousands of coins and smart contracts, and several tens of protocols to run on them. It requires careful planning and execution of building a software that our users will love and get benefitted from. Multiple protocols and smart contracts have been built with the vision of empowering users/ investors. Complexity in the crypto ecosystem is a given.

- We are looking for a motivated, talented, smart set of individuals who share our vision and can make a difference. People who are not happy with the status quo, who are inherently dissatisfied and make things better. People who envision big changes, and see themselves playing a critical role in making those changes happen. People who can accept challenges and put their heart and soul into solving for those. We are looking for better versions of ourselves in this journey - who are not bogged down by titles and authority but strongly push for their data/ logic/ experience backed decisions. We are building a fast-paced core team to own and shape various aspects of the business and the technology.

Founding Team :

Tonmoy Shingal (IITK, IIMB) who co-founded Mettl, a SaaS company in India that was acquired by Mercer in 2018.

Pankaj Garg (BTech CSE IITD) Engg manager at Google, VP Engineering at SigTuple (10 US Patents)

Binocs is backed by some stellar crypto native and general VCs funds (and Angels) from US and India.

Media Mentions :

https://www.forbes.com/sites/davidprosser/2022/09/22/how-binocs-promises-to-help-keep-crypto-investors-out-of-trouble/?sh=75e642d7787b

https://techcrunch.com/2022/09/21/crypto-tax-reporting-app-binocs-helps-users-navigate-regulations/?guccounter=1

https://economictimes.indiatimes.com/tech/funding/crypto-tracking-startup-binocs-raises-4-million-in-funding-led-by-beenext/articleshow/94371809.cms

https://www.theblock.co/post/172002/binocs-raises-4-million-to-help-crypto-investors-stay-on-top-of-their-taxes

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