Job Summary:

We are seeking a highly motivated and creative Junior Marketing Associate with experience in content creation, social media/community management, SEO, FB and Google advertising, and partnerships. As a Junior Marketing Associate, you will play a crucial role in executing marketing strategies, enhancing brand awareness, and driving customer engagement across various digital platforms. Your diverse skill set and passion for marketing will be instrumental in contributing to the success of our marketing campaigns.

Responsibilities :

1) Content Creation : Develop compelling and engaging content for various marketing channels, including website, blogs, social media, emails, and other promotional materials.

2) Social Media/Community Management : Manage social media accounts, interact with followers, respond to comments/messages, and foster a vibrant online community around our brand.

3) Search Engine Optimization (SEO) : Optimize website content and structure to improve organic search rankings and drive targeted traffic.

4) Advertising (FB and Google) : Create and manage advertising campaigns on platforms like Facebook and Google Ads, monitor performance, and optimize for maximum ROI.

5) Partnerships : Identify potential partnership opportunities and collaborate with relevant stakeholders to expand the brand's reach and exposure.

6) Analytics and Reporting : Monitor and analyze marketing performance metrics, generate reports, and provide insights to improve marketing strategies.

7) Market Research : Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities and refine marketing efforts.

8) Creative Ideation : Contribute to brainstorming sessions and marketing meetings to develop innovative marketing ideas and campaigns.

9) Brand Consistency : Ensure consistent brand messaging and adherence to brand guidelines across all marketing communications.

Requirements :

1) Education : Bachelor's degree in Marketing, Communications, or a related field.

2) Previous Experience : 0-2 yrs of proven experience (internship or work) in content creation, social media/community management, SEO, and FB/Google advertising.

3) Digital Marketing Knowledge: Familiarity with digital marketing concepts, tools, and platforms.

4) Creativity: Ability to think creatively and develop unique marketing approaches to captivate the target audience.

5) Communication Skills: Excellent written and verbal communication skills, with a keen eye for detail.

6) Analytical Abilities: Strong analytical and problem-solving skills, with proficiency in data analysis and reporting.

7) Team Player: Collaborative attitude and ability to work effectively within a cross-functional team environment.

8) Adaptability: Willingness to learn, embrace new challenges, and adapt to a fast-paced and evolving marketing landscape.

9) Passion for Marketing: Enthusiasm for marketing trends, technology, and innovations, with a proactive approach to stay updated on industry best practices.

About Binocs:

- At Binocs, we are building capability to comprehend the raw ledgers of different blockchains.

- The full information of what is happening in a blockchain transaction ledger isn't there in the raw transaction data. It needs to be rebuilt accessing the raw transaction data along with multiple other data sources like, understanding smart contracts, live pricing information of various assets and other sources. Binocs capability can be used to spawn multiple applications/ products in the crypto verse.

The first one we intend to build is one of the critical issues that the crypto verse is grappling with - regulations and compliances. Tax both at the individual level and institutional level is at the centre of this issue. We plan to launch our first product as a system to help crypto investors connect their investment accounts (exchanges and wallets etc.) to our app, which will enable us to read their raw transactions and prepare an accounting and tax ledger for them.

Widespread crypto adoption in countries/ regions like India, Indonesia, Vietnam, GCC, Asean, Latin America would require government acceptance. Binocs has the opportunity to make the blockchain revolution mainstream by being a key enabler in this space. Our team strongly believes in the potential benefits of decentralisation and democratisation of the assets. With Binocs, we expect more users will be able to start leveraging the blockchain technology for their financial freedom.

Currently, we are helping crypto investors across US, UK, IN, AU, SA who would be soon looking for a tax solution to file for taxes. We are continuously expanding our geographical reach to enable more crypto users to use our tool.

This is a grand mission and it is not going to be easy. The world of crypto is ever expansive - there are several tens of currencies, ten of thousands of coins and smart contracts, and several tens of protocols to run on them. It requires careful planning and execution of building a software that our users will love and get benefitted from. Multiple protocols and smart contracts have been built with the vision of empowering users/ investors. Complexity in the crypto ecosystem is a given.

We are looking for a motivated, talented, smart set of individuals who share our vision and can make a difference. People who are not happy with the status quo, who are inherently dissatisfied and make things better. People who envision big changes, and see themselves playing a critical role in making those changes happen. People who can accept challenge and put their heart and soul into solving for those. We are looking for better versions of ourselves in this journey - who are not bogged down by titles and authority but strongly push for their data/ logic/ experience backed decisions. We are building a fast-paced core team to own and shape various aspects of the business and the technology.

Founding Team

- Tonmoy Shingal (IITK, IIMB) who co-founded Mettl, a SaaS company in India that was acquired by Mercer in 2018.

- Pankaj Garg (BTech CSE IITD) Engg manager at Google, VP Engineering at SigTuple (10 US Patents)

- Binocs is backed by some stellar crypto native and general VCs funds (and Angels) from US and India.

Media Mentions

- Forbes

- Techcrunch

- Economic Times

- The Block

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