Designation : Marketing Strategist

Location : Mumbai (Versova)

Experience Required : 2 to 4 years

Package Range : Rs.3,00,000/- to 5,00,000/- LPA

About Us :

Billeasy, a dynamic FinTech company specializing in expanding consumer focused operations through seamless offline-to-online SaaS solutions. Our products enhance engagement, foster loyalty, and enable convenient digital transactions, driving business growth. We've formed strategic partnerships with top retail and government mass transit organizations in India.

We are seeking a creative and analytical Marketing Strategist to join our team. The ideal candidate will have a strong background in marketing, a deep understanding of consumer behavior, and a proven track record of developing and implementing successful marketing strategies. This role will be responsible for driving growth and brand awareness through innovative marketing campaigns and initiatives.

Responsibilities:

1. Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and engagement.

2. Conduct market research to identify trends, opportunities, and competitive threats.

Analyze data and metrics to optimize marketing strategies and campaign performance.

3. Collaborate with cross-functional teams to develop integrated marketing campaigns across multiple channels (digital, social media, print, etc.).

4. Manage marketing budgets and allocate resources effectively to achieve campaign objectives.

5. Stay up-to-date with industry trends and best practices to continually improve marketing efforts.

6. Monitor and report on the performance of marketing campaigns, providing insights and recommendations for future enhancements.

7. Lead brainstorming sessions to generate creative ideas for marketing initiatives.

8. Build and maintain relationships with media partners, agencies, and other external stakeholders.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus.

2. 2+ years of experience in marketing, with a focus on strategy development and execution.

3. Proven track record of creating and implementing successful marketing campaigns.

4. Strong analytical skills with the ability to interpret data and make data-driven decisions.

5. Excellent communication and presentation skills.

6. Creative thinker with a passion for marketing and staying ahead of industry trends.

7. Ability to work independently and collaboratively in a fast-paced environment.

8. Experience with marketing tools and platforms (e.g., Google Analytics, CRM software, social media management tools).

Benefits:

1. Modern and cozy office space designed with your comfort in mind, equipped with state-of-the-art technology, large monitors, and Apple products, creating a delightful workspace you'll love coming to every day.

2. Fuel your creativity and productivity with premium coffee machines, a well-stocked pantry, and dedicated staff that ensure you stay energized and motivated throughout the day.

3. Embrace the spirit of collaboration with other teams, as we foster a close-knit work culture that encourages cross-departmental synergy and celebrates the collective achievements of the Billeasy family.

4. Enjoy regular team-building activities, social events, and celebrations that add a dash of excitement and create lasting memories, making your time at Billeasy both enjoyable and fulfilling.

5. Access to cutting-edge technologies and projects that challenge your skills and keep you at the forefront of the industry, ensuring your professional growth and keeping your passion ignited.

Still curious?

Delve into the fascinating world of Billeasy by exploring our blog. Gain insights into the stories behind our best work, get to know our company better, and discover how we're at the forefront of the industry, crafting meaningful experiences and forging connections that leave a lasting impact. Prepare to be inspired.