Bikayi - Digital Marketing Profile (1-6 yrs)
- Perform ads on Google, Instagram and Facebook to accelerate sales.
- Utilize existing data and insights to inform potential opportunities for higher revenue generation.
- Work with the Digital marketing team to plan and implement new ad campaigns.
- Reporting and dashboard maintenance for the brand ad performance across platforms.
- Collaborate with different departments to develop marketing campaigns suited to different business needs.
- Coordinate with the key clients on a weekly basis to understand their requirements and business goals and report the campaign performance.
- Communicate with internal stakeholders on project development, timelines and results.
- Ability to generate 6x returns (ROAS) from Ad campaigns
- Regular Audits, processes to enable timely changes.
- Execute campaign Structuring, Targeting, Creatives, Betas and other facets of paid search.
- Enable reporting for all major metrics, goal and revenue tracking and other paid search initiatives.
- Setting up advertising initiatives for new channels and liaising with the marketing teams from those marketplaces or media channels.
- Ensure campaign execution from end-to-end and liaise between the internal teams, key internal stakeholders.
- Coordinate with the clients on a weekly basis to understand their requirements and business goals and report the campaign performance.
- Responsible for Renewals and Retention of the clients handled by the individual
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