Manager - People & Culture at BigTrunk Communications Pvt Ltd
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BigTrunk Communications - Content Writer (2-5 yrs)
Position Overview:
We are seeking a talented and creative SEO Content Writer to join our team. The ideal candidate will be responsible for creating high-quality, engaging, and optimized content that drives organic traffic, improves search engine rankings, and enhances user engagement. This role requires a strong understanding of SEO best practices, excellent writing skills, and the ability to craft content tailored to diverse audiences and platforms.
Key Responsibilities:
Content Creation :
- Write clear, compelling, and engaging content for websites, blogs, social media, and other digital platforms.
- Create long-form articles, product descriptions, press releases, and marketing copy.
- Adapt tone and style to fit various brand voices and target audiences.
SEO Optimization :
- Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify opportunities.
- Optimize content for targeted keywords, meta tags, headings, and internal/external linking strategies.
- Monitor and apply SEO trends and best practices to improve content performance.
Research and Ideation :
- Perform in-depth research on industry-specific topics to ensure content accuracy and relevancy.
- Generate fresh ideas for content themes and formats that align with business goals and user intent.
Analytics and Performance Monitoring :
- Track content performance metrics, such as organic traffic, bounce rates, and time on page.
- Use insights to refine content strategies and deliver measurable results.
Collaboration :
- Work closely with marketing teams, designers, and developers to align content strategies with overall campaigns.
- Participate in content planning sessions and editorial calendar management.
