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07/09 Kavita
HR Business Partner at NiS Consultants

Views:109 Applications:17 Rec. Actions:Recruiter Actions:4

Biddable - Search Marketing (3-5 yrs)

Mumbai Job Code: 11891

- Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, Facebook etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

- Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

- Implementing new strategies (AdWords scripts) & new ads format & feature in account.

- Conducting keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.

- Growing and optimizing client's keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.

- Developing a long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.

- Identifying and reporting on key performance indicators, and opportunities for improvement on a regular basis.

SKILLS & EXPERIENCE :

- Facebook Paid Camping Management.

- Knowledge of Optimization.

- For website Performance Metrics, work on Adobe Omniture and Google Analytics

- Bid management platforms like Marine, Kenshoo/ Nanigans would be an added advantage

- Understand Audience Segmentation and Device

- Design the right campaign strategy for brands

- Should be able to think out of the box

- Good in numbers (Data)

- Passion for technology

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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