HR Business Partner at NiS Consultants
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Biddable - Search Marketing (3-5 yrs)
- Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, Facebook etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
- Implementing new strategies (AdWords scripts) & new ads format & feature in account.
- Conducting keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
- Growing and optimizing client's keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
- Developing a long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
- Identifying and reporting on key performance indicators, and opportunities for improvement on a regular basis.
SKILLS & EXPERIENCE :
- Facebook Paid Camping Management.
- Knowledge of Optimization.
- For website Performance Metrics, work on Adobe Omniture and Google Analytics
- Bid management platforms like Marine, Kenshoo/ Nanigans would be an added advantage
- Understand Audience Segmentation and Device
- Design the right campaign strategy for brands
- Should be able to think out of the box
- Good in numbers (Data)
- Passion for technology
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