Role : Sr. Marketing Associate

Experience Range : 4-5 years of experience with relevant marketing experience in the Food & Beverage industry.

Preferred Qualifications : Bachelor's degree in Marketing, Business Administration, or related field

Interview Process : Applicant questionnaire > Assessment > Face to Face Rounds > HR Round

About the Company :

The BHIVE Group stands at the forefront of revolutionizing enterprise-grade managed offices & coworking spaces, democratizing investments in Bengaluru. With BHIVE Workspace's extensive network in prime locations of Bengaluru and Mumbai along with BHIVE Capital's expertise in investment, the group redefines commercial real estate and financial services. BHIVE Workspace offers a collaborative ecosystem with over 27 properties, 46,000 seats and spread across 1.8 million sq. ft, catering to corporates, MNCs, entrepreneurs, and businesses of all sizes. To know more about the BHIVE GROUP, visit - www.bhive.group

Our mission is to be amongst the most loved and admired real estate companies of India by 2033 -10 year mission as instated in 2023.

Why Choose BHIVE :

Benefits :

At BHIVE, we are committed to providing more than just a paycheck-we strive to create a supportive and rewarding work environment where employees feel valued, empowered, and motivated to excel. Our comprehensive benefits package, including performance-based awards, competitive compensation, health benefits, financial security, and professional development opportunities, reflects this commitment and underscores our dedication to the well-being and success of our team members.

Equal Opportunity Employer :

BHIVE proudly stands as an Equal Opportunity Employer - By Choice. We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them. This involves recognizing, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals.

Growth : BHIVE invests in employee development, providing opportunities for professional advancement.

Impactful Work : Joining BHIVE means contributing to a real impact on the startup ecosystem in India.

Referral Policy : Category 4

Referral Category If you refer to a candidate, you stand to win exciting prizes.

Key Deliverables :

- Develop and implement innovative marketing strategies to enhance brand visibility and increase market share within the F&B industry.

- Collaborate with cross-functional teams to create cohesive and effective campaigns, integrating digital and traditional marketing channels.

- Analyze market trends, consumer behavior, and competitive landscape to inform marketing decisions and strategic planning.

- Manage social media platforms, content creation, and digital marketing efforts to engage audiences and build community.

- Oversee the production of all promotional materials and marketing campaigns, ensuring they align with brand standards and business objectives.

- Plan and execute events, trade shows, and other promotional activities to enhance brand experience and customer engagement.

- Monitor and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

- Liaise with external agencies and vendors to ensure timely delivery of services and materials.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

- Mentor and develop junior marketing team members, fostering an environment of continuous improvement and innovation.

Key Competencies and Skills :

- Minimum of 4-5 years of relevant marketing experience in the Food & Beverage industry.

- Strong understanding of current marketing tools and strategies and ability to lead integrated digital marketing campaigns from concept to execution.

- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

- Proficient in marketing research and statistical analysis.

- Highly organized with a proven ability to manage multiple projects simultaneously while maintaining attention to detail.

- Experience with CRM software, content management systems, and data analytics tools.

- Creative thinker with a problem-solving mindset.

- Experience in digital marketing certifications (e.g., Google Analytics, HubSpot, etc.) will be a plus.