Overview :

We are seeking a highly motivated and experienced Senior Social Media Executive to join our dynamic marketing team. The ideal candidate will have a deep understanding of social media platforms, trends, and analytics. This role requires a strategic thinker who can drive engagement, brand awareness, and growth through innovative social media strategies and content.

Key deliverables :

Strategy Development :

- Develop and implement comprehensive social media strategies aligned with overall marketing objectives.

- Stay updated on the latest social media trends, tools, and best practices to enhance the company's social media presence.

Content Creation & Management :

- Create, curate, and manage engaging and high-quality content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).

- Plan and execute social media campaigns, including promotions, contests, and sponsored content.

Community Engagement :

- Monitor social media channels for industry trends, competitor activities, and audience engagement.

- Respond to comments, messages, and mentions in a timely and professional manner to foster a positive community and enhance customer relationships.

Analytics & Reporting :

- Track and analyze social media performance metrics to measure the success of campaigns and strategies.

- Prepare regular reports on social media activities, including insights and recommendations for improvement.

Collaboration :

- Work closely with the marketing, content, and design teams to ensure brand consistency and effective communication.

- Collaborate with influencers and industry professionals to amplify the brand's reach and credibility.

Paid Social Media Advertising :

- Plan, execute, and optimize paid social media campaigns to drive traffic, engagement, and conversions.

- Monitor budget and spend to ensure cost-effective advertising strategies.

Minimum qualifications and Experience :

- Bachelor's degree in Marketing, Communications, or a related field.

- 5-7 years of proven experience in social media management, preferably in a senior or leadership role.

- In-depth knowledge of various social media platforms, their respective demographics, and how to use each to effectively communicate to different audiences.

- Strong understanding of social media analytics tools and the ability to interpret data to drive strategic decisions.

- Excellent communication, writing, and creative skills.

- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.

- Experience with paid social media advertising, including setting up, optimizing, and reporting on ad campaigns.