HR at Bhash Software Labs
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Bhashsms - Specialist - Search Engine Marketing (2-5 yrs)
Urgent Openings for Search Engine Marketing Specialist
Should have minimum 2 years of experience into Search Engine marketing(SEM) Specialist
Job Role : Search Engine Marketing(SEM) Specialist
Location : Bangalore(HSR Layout)
Salary : 25000 to 45000
Job Type : Full Time/Day Shift
Experience - 2 to 5 years
Responsibilities and Duties :
- Generate Customer Leads.
- Plan and execute campaigns through SMS, Social Media, Google AdWords.
- Collaborate with internal account managers to understand the requirements to meet business objectives through campaign ideas, concepts and segmentation
- Responsible to track the performance of the campaigns, perform analysis and prepare reports
- Create, test and track the performance of Campaigns
- Campaign management, keyword research, keyword optimization, campaign optimization, AD-copy creation, Account management.
- Excellent understanding of Google search remarketing and deriving action items from data points.
- Manage campaign expenses, staying on budget, estimating and reconciling discrepancies.
- Manage extremely large scale paid marketing campaigns
- Analyze analytics to identify areas of opportunity and utilize conversion rate optimization tactics to squeeze as much ROI as possible.
- Looking after budgets, updating bids, testing ad copy, and optimisations.
- A/B Testing to optimize the landing pages and ads for higher conversion.
- Familiar with the tools like AdWords editor and analytics.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Monitor and analyze campaigns to meet revenue goals
- Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
- Responsible for measuring ROI and KPI of the campaign
- Planning Web, Email Marketing, social media and display advertising campaigns
- Measuring and reporting on the performance of all digital marketing campaigns Ability to multitask in a fast-paced environment
Required Skills and Qualifications:
- Knowledge of digital marketing technologies.
- Exceptional communication skills and confidence working directly with clients
- Ability to work as part of a team in a fast-paced and demanding work environment
- Strong Written and Verbal Communication Skill
- Creative at solving issues and ability to make independent decisions
- Ability to plan, organize, coordinate and multi task
- Proactive and self-motivated
Company Profile :
BHASH SOFTWARE LABS is a leading VAS Company based out of Chennai. BHASH empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. We provide a unique, end-to-end, global carrier-grade mobile data service. Our mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging. We are looking for energetic folks with good communication skills.
http://bhash.com/bhash/
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