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07/03 Shruthi Suryakumar
HR at Bhash Software Labs

Views:260 Applications:120 Rec. Actions:Recruiter Actions:49

Bhashsms - Specialist - Search Engine Marketing (2-5 yrs)

Bangalore Job Code: 114057

Urgent Openings for Search Engine Marketing Specialist 


Should have minimum 2 years of experience into Search Engine marketing(SEM) Specialist


Job Role : Search Engine Marketing(SEM) Specialist

Location : Bangalore(HSR Layout)

Salary : 25000 to 45000

Job Type : Full Time/Day Shift

Experience - 2 to 5 years

Responsibilities and Duties :

- Generate Customer Leads.


- Plan and execute campaigns through SMS, Social Media, Google AdWords.


- Collaborate with internal account managers to understand the requirements to meet business objectives through campaign ideas, concepts and segmentation


- Responsible to track the performance of the campaigns, perform analysis and prepare reports


- Create, test and track the performance of Campaigns


- Campaign management, keyword research, keyword optimization, campaign optimization, AD-copy creation, Account management.


- Excellent understanding of Google search remarketing and deriving action items from data points.


- Manage campaign expenses, staying on budget, estimating and reconciling discrepancies.


- Manage extremely large scale paid marketing campaigns


- Analyze analytics to identify areas of opportunity and utilize conversion rate optimization tactics to squeeze as much ROI as possible.


- Looking after budgets, updating bids, testing ad copy, and optimisations.


- A/B Testing to optimize the landing pages and ads for higher conversion.


- Familiar with the tools like AdWords editor and analytics.


- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.


- Monitor and analyze campaigns to meet revenue goals


- Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign


- Responsible for measuring ROI and KPI of the campaign


- Planning Web, Email Marketing, social media and display advertising campaigns


- Measuring and reporting on the performance of all digital marketing campaigns Ability to multitask in a fast-paced environment


Required Skills and Qualifications:


- Knowledge of digital marketing technologies.


- Exceptional communication skills and confidence working directly with clients


- Ability to work as part of a team in a fast-paced and demanding work environment


- Strong Written and Verbal Communication Skill


- Creative at solving issues and ability to make independent decisions


- Ability to plan, organize, coordinate and multi task


- Proactive and self-motivated


Company Profile :


BHASH SOFTWARE LABS is a leading VAS Company based out of Chennai. BHASH empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. We provide a unique, end-to-end, global carrier-grade mobile data service. Our mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging. We are looking for energetic folks with good communication skills.

http://bhash.com/bhash/

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