Location: Mumbai

Digital Marketing Specialist

What we are looking for:

If you live and breathe digital marketing, Beyond Enough is for you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We expect applicants to be adept in digital marketing & analytics. You need to have great hands-on experience and in-depth knowledge in SEM, SEO, PPC, Affiliate marketing, viral marketing, social media marketing and google analytics & adwords.

Responsibilities:

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Manage Alliances with Partners (Banks, Advertisers, Publishers & Affiliates)

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills Required:

- self-motivated with an entrepreneurial spirit, preferably with prior work experience in a start-up.

- Relevant Degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

What we offer :

a. A part of close knit family who is driving various businesses

b. CORE TEAM (we are 3 Directors - we had outsourced entire project in parts to various agencies)

c. Opportunity to directly work with Industry giants.

Reporting to: Founders

If you are keen to be a part of a close-knit family and aspire to grow insanely big, do write back.

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