Human Resource at Bewakoof.com
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Bewakoof.com - Senior Executive - Digital Marketing (2-3 yrs)
We are looking for an experienced and result-driven Senior Digital Marketing Executive to join our marketing team. As a Digital Marketing Sr.Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy across paid media channels.
You should have a strong grasp of current marketing tools, machine learning products, and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Sr.Executive will work with the marketing team, category team, design team, editorial teams, and vendors to launch campaigns on time and on budget. The objective of this role is to significantly grow the overall sales revenue for Bewakoof.
We are expecting you to have strong analytical ability and efficient execution abilities.
Duties and responsibilities :
- Assist in building, planning and implementing the overall digital marketing strategy across paid media channels like Google, Bing, Facebook, Tik Tok.
- Strategize and execute campaigns on Google Search, Display, UAC, UACe, YouTube, Shopping and Discovery Ads
- Strategize and execute campaigns on Facebook, Dynamic Ads, Prospecting and Remarketing Ads.
- Manage and train junior executives
- Stay up to date with industry trends and internal data trends.
- Measure and report across all media channels and assess goals and KPIs
- Drive scalability while improving or maintaining ROI
- Prepare and manage a digital marketing budget across paid media
- Ability to visualize and report on important data metrics across both business and marketing.
- Creative eye for design and experience working within brand guidelines
- Monitor competition and provide suggestions for improvement
Requirements :
- 2-3 years of experience as a Digital Marketing Executive preferably at an agency
- 2 years of experience in executing campaigns across Google and Facebook Ads
- Good knowledge of all different digital marketing channels
- Good knowledge and hands-on experience with SEM, Google Analytics,Similarweb, Attribution tools like Branch, etc
- Understanding of data, attribution models and reporting across platforms.
- Sense of ownership and accountability with respect to delegated responsibilities.
- Data Driven approach to marketing solutions and optimizations.
- Critical thinker and problem-solving skills
- Team player
- Ability to manage and prioritize multiple projects and tasks simultaneously. Strong interpersonal, time management, and problem-solving skills.
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