Bewakoof.com - Manager - Search Engine Optimization (3-6 yrs)
SEO Manager - Digital Marketing
What's it About:
This role enables you to take full ownership of all SEO efforts & results for Bewakoof. You will be responsible for end to end SEO work from setting strategies to delivering results & reports. You- lll be working with and managing a team of executives and will be reporting to the Head of Digital Marketing. This role requires you to proactively look for tactical optimisation opportunities, taking into account the wider organisational context.
Why Bewakoof?
Bewakoof.com is a youth fashion and lifestyle brand established in 2012 & have serviced around 8M+ products till date. With a team of 25 driven marketeers within a company strength of 250+, we- re one of the few brands with the highest reach on social media (5M+ fan base) and are counted in the top 100 advertisers of the country.
Must Haves:
1. Minimum 3 years of experience in SEO
2. Successful experience managing a lean team and/or advertising agencies
3. Proven track record in SEO
4. Excellent with numbers & love for analytics
5. Good communication skills to handle in-house (inter-team) & outsourced marketing services
6. Up-to-date with the latest trends and best practices in SEO
Good To Haves:
1. Profound experience or knowledge in the retail/e-commerce industry
2. SEO certifications
Responsibilities:
1. Create, manage and execute the entire SEO strategy for the brand.
2. Communication to team and management on strategy/project development, timelines, and results.
3. Lead a team of executives and work with outsourced marketing agencies.
4. Work closely with the PPC and data teams to select SEO keyword targets in support of varied objectives.
5. Power user level experience with Google Adwords, Google Search Console, Bing Webmaster Tools, Moz/SemRUSH/AHREFs, Google Analytics, and other SEO tools. SQL skill is a plus.
6. Keep pace with SEO, search engine and internet marketing industry trends and development.
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