HR Manager at Mvalu Technology Services Pvt Ltd
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Bettr - Manager - Social Media Marketing (1-6 yrs)
Bettr - Social Media Manager
About the Company :
Bettr (- Mvalu Technology Services Private Limited- ) is a start-up in the retail distribution space. We have developed a new innovative model for distribution of financial services and products through an assisted digital journey empowering our distribution partners to on-board customers for these products. We have partnered with multiple banks, NBFCs and insurance companies to sell their products and offerings through our platform. We are currently live in 5 major cities across India and plan to expand to 10 more cities in the next 12 months.
Founded in 2019, the company has raised multiple million-dollar seed round from marque private equity investors. It's led by a passionate team comprising of alumni from IITs & IIMs with leadership experience at organizations like Deutsche Bank AG, McKinsey & Company, American Express, Lehman Brothers, Myntra, Housing.com and ICICI Bank.
Job Description :
- Drive the vision, strategy and content across our social channels - Facebook, Instagram, LinkedIn, PR activities, Tiktok, In-store/local BTL marketing
- Find new and exciting ways to engage both prospective and current customers via App, Email, SMS, Notifications, Direct calling
- Work cross-functionally with product and sales teams to grow Bettr distribution partner base
- Develop and implement content and curation plans by collaborating with product and analytics teams
- Create compelling social media content calendars to ensure the consistent lead generation
- Understanding trends and work with the sales team to implement findings into strategies efficiently
- Analyze social media channel performance to quantify the effectiveness of campaigns and drive learnings
What we are looking for :
- 1-6 years of developing content and managing social media platforms
- Experience at a customer-focused e-commerce company will be valuable
- Based out of or willing to relocate to Mumbai
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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