HR Executive at BetterLYF
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BetterLYF - Head - Marketing (3-6 yrs)
Digital Marketing Head
- Ideate, define and execute overall marketing strategy for the venture
- Drive all Business (B2B) and Individual (B2C) customer acquisition initiatives
- Generate sales through both offline and online initiatives
- Ideate and iterate sales funnel based on consumer insights
- Conceptualize and Lead development of ATL and BTL communication such as info-graphics,- adverts, videos etc
- Lead Budgeting process for all marketing and sales activities
- Analyse consumer behavior, segment and target consumers effectively
- Lead both offline and online marketing strategy and delivery
- Manage Public Relations and Media
- Build and Lead team to deliver sales and marketing objectives
- Lead all CRM and customer engagement and retention initiatives and achieve a high LTV
- Identify un-served opportunities and create new business lines
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