Bestow - Manager - Digital Marketing (3-6 yrs)
Job Description :
- Participate in forming effective paid search strategies
- Launch, optimize, and oversee PPC campaigns on various platforms (Google, Bing, Meta, LinkedIn)
- PPC budget suggestion, management, and allocation
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management & clients
- Write attractive and concise copy for adverts
- Landing page suggestions, testing, and optimization for the campaigns
- Evaluation of competitor's strategies
- Suggest and develop new campaigns across multiple channels
- Conduct client meetings regularly to plan strategies & update about the ROI
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements and skills :
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Search Engines, Meta, LinkedIn) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding HTML and XML is a plus
- Excellent communication skills
- Analytical thinking
- BSc/BA in Marketing, Digital Media, or a related field; Ad Words certification is a plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
