Bestone - Manager - App Store Optimization (1-5 yrs)
Responsibilities:
- Identify opportunities and strategize plans to grow our new social networking app organically on both App Store and Google Play Store through ASO.
- Track, analyze, and optimize keywords and rankings for our games, as well as our competitors.
- Work with internal and external teams to produce creative content based on ASO strategies.
- Coordinate with internal and external teams to plan and prepare storefront creative assets and copies for A/B testing and implementations into actual stores in multiple languages.
- Keep track of version releases for our games and make sure our ASO updates are accurately implemented into the stores.
Qualifications:
- Minimum of 1-3 years of proven ASO experience
- Ability to work with precision in a deadline driven environment
- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing
- Experience with ASO tools such as SensorTower, AppTweak, AppAnnie, etc.
- Experience with creative testing platforms such as StoreMaven
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies
- Must have good judgment and ability to work independently with little to no supervision
- Genuine interest in social, gaming, analytics, and advertising a must
- Outstanding communication skills - both written and spoken
ASO experience for mobile games - plus
Internationalization/Localization experience - plus
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