Manager HR at Bestone Industries Pvt Ltd
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Bestone Industries - Media Buyer (2-8 yrs)
Responsibilities:
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns
Job brief:
- We are looking for a Media Buyer to negotiate and buy advertising inventory. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
- In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you- re knowledgeable about current media channels and advertising options, we- d like to meet you.
- Your goal will be to optimize ad exposure and outdo competition while staying within budgets
Requirements:
- Proven experience as Media Buyer or similar role; experience in digital & traditional media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
BSc/BA in Marketing, Advertising or related field
Experience - 2 to 8 Yrs
CTC - up to 7 Lacs
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