HR Executive at Besthawk Infosystems Pvt Ltd
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Besthawk - Digital/Social Media Marketing Specialist (2-5 yrs)
Job Description :
Position Summary :
The Digital/Social Media Marketing Specialist will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. This role requires a creative and strategic thinker who can create engaging content, manage social media channels, and analyze performance metrics.
Key Responsibilities :
- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Hootsuite, Buffer, etc.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales, and Product Development teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Provide constructive feedback.
Requirements :
- Proven experience as a Digital/Social Media Marketing Specialist or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.
- Excellent multitasking skills.
- Great leadership skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal, presentation, and communication skills.
