Responsibilities :

- Conduct thorough research and analysis to identify a range of products suitable for review and recommendation.

- Write comprehensive and engaging product reviews, highlighting the features, benefits, and potential drawbacks of each product.

- Clearly articulate the value proposition of the products and explain how they meet the needs and preferences of the target audience.

- Collaborate with editors to develop content ideas, refine review criteria, and ensure alignment with the publication's guidelines.

- Conduct simple keyword research and use SEO guidelines to increase web traffic.

- Conduct hands-on testing of products to gather first-hand experiences and insights.

- Gather and analyse user reviews, customer feedback, and industry opinions to provide a well-rounded perspective on the products.

- Collaborate with the multimedia team to create accompanying visuals, such as product images or videos, to enhance the review content.

- Stay updated on industry trends, product developments, and emerging technologies relevant to the reviewed products.

- Promote content on social media and other platforms.

Requirements :

- Candidates must possess at least a Bachelor's Degree in Advertising/Media, Humanities/Liberal Arts, Linguistics/Languages, Mass Communications, Marketing or equivalent.

- Required skill(s) : content writing, content editing, content planning, content strategy, marketing communications.

- Minimum 2- 8 years of professional experience in writing, video anchoring, or both, showcasing the ability to communicate product features clearly, concisely, and objectively.

- In-depth knowledge of various product categories, including familiarity with established and emerging brands.

- Ability to work effectively both independently and collaboratively within a team.

- Strong analytical skills to assess the strengths and weaknesses of different products based on user feedback and industry standards.

- Experience conducting hands-on product testing and evaluation.

- Familiarity with search engine optimization (SEO) principles to optimize review content for higher visibility.

- Knowledge about content commerce and affiliate marketing is a must.

- Understanding of digital media platforms and trends, including social media and video content.

- Passion for staying up-to-date with the latest consumer products and industry advancements.

- Strong experience in original research and reporting, particularly in hands-on testing for features and how-to guides. Excellent writing skills adaptable to diverse industries and audiences. Collaboration with multimedia teams for visual content integrations and implementing SEO best practices.

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