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16/03 Neema George
Talent Acquisition Specialist at Bennet Coleman and Co. Ltd. ( Times Group)

Views:198 Applications:80 Rec. Actions:Recruiter Actions:14

Bennet Coleman - Account Planner/Creative Role - Brand Strategist (5-12 yrs)

Bangalore/Mumbai Job Code: 203562

About Bennett, Coleman & Co Ltd :

- We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments.

- Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal.

- The Company has more than 7,000 employees across all major cities in India.

We are :

A Powerhouse of successful Brands : We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of India, is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily. We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative : We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

Great People - Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story. We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Response :

Response is the Marketing and Sales function of the Company and contributes 90% to the Company's topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

Areas of Responsibility : 

- Times Envelop is the strategic and creative arm of Times Response, solving brand and business problems through solutions that leverage the power of integrated media of the Times Group.

- Times Envelop creates differentiated strategies and campaigns that enable brands achieve their objectives.

- This is done through a strong understanding of the 3C's - consumer, category and competition.

Minimum Qualifications:

- We are looking for professionals with 5+ years experience in brand planning/creative strategy from advertising agencies or brand consulting firms.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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