Branding & Marketing Manager

Job Description :

Experience : 3-5 years (Hard Core Marketing & Branding Experience)

Qualification : MBA Marketing & Sales

Preference : Corel Draw, Auto Cad, Photoshop

Industry Preference : Automobile/FMCG/Hospitality

Role :

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability.

- Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

- Checking marketing copy

- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

- Monitoring product distribution and consumer reactions through focus groups and market research

- Coordinating the launch programme to external customers as well as employees.

Key personal attributes for a successful brand manager include :

- Brand awareness - a clear understanding of brands and the marketing mix

- Determination and perseverance

- Relationship management skills

- A strong focus on results

- A high degree of business acumen

- Tie-ups with third party marketing & branding agencies with right investment plans.

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