Lead Recruiter at Benefitalign Technologies
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Benefitalign Technologies - Lead - Content Writer (7-10 yrs)
Lead Content Writer
Core Responsibility :
- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos
- Writing for collateral/ deck for Marketing
- Writing for several type of marketing content like Blogs, articles, white papers, email copy and e-books
- Writing for Product brochures/manuals
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
- Measure impact and perform analysis to improve KPIs
- Include and optimize all content for SEO
- Contribute to the localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellence
- US English usage is a must both written and spoken.
Good to have Skills :
- Bachelor's degree in English, Journalism or related field
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- The ability to consistently meet tight deadlines
- 7-10 years of demonstrated history of content writing for marketing
- Marketing/Ad agency background
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