HR at Bella Vita Organic
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Bella Vita Organic - Facebook Advertising Specialist (3-10 yrs)
In this role, the candidate will be responsible for:
- Evaluating the profitability of the Facebook ads and optimize them to meet the business goals. Leveraging advanced analytics to segment/cluster the data to identify more/less profitable segments.
- Testing new Facebook campaigns to acquire/retain customers and optimize them to establish them as viable marketing campaigns. The candidate would need to do rigorous and consistent testing in order to optimize the marketing mix.
- Working with different functions to ensure the timely and correct implementation of any functionality that can impact marketing performance.
- Ensuring that the tracking requirements are developed and implemented with utmost quality.
- Measuring end to end funnel to understand gaps in customer acquisition journey and identify areas of improvement.
- Overseeing the monitoring of key portfolio metrics and take data driven actions based on the performance observed.
- There is significant room for personal development and professional growth within this role, the function and the broader organization for the right candidate.
Technical Skills and Experience :
- 3-5 years of experience in a hands-on digital marketing position, preferably a product-based company.
- Understanding of how various digital marketing channels like Paid Search Marketing, Display Marketing, Social Media Marketing etc. work. Decent knowledge of various digital marketing platforms and best practices.
- End to end campaign execution and optimization
- Paid Social Media Marketing (Facebook/Insta is a must)
- Basic understanding web Analytics tools like Google Analytics would be appreciated.
- Up to date with the latest trends and technologies in the digital marketing space.
- Should be data-driven. Should have an analytical bent of mind. Should be good with MS Excel.
- Strong Analytical aptitude and logical reasoning ability
- Proficiency in challenging existing thinking
- Highly organized and detail oriented
Required Education :
Bachelor's Degree in Marketing, Communications, or other relevant fields.
- Job Type : Full-time
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