Beiersdorf - Area Sales Executive - General Trade (3-13 yrs)
Planning
- Sales Planning : Lead sales planning for the identified sub-channels based on S&OP forecast and ensure month on month cascade of the sales annual phasing. Ensure driving of focus SKU's through planning
- New Product Launch : Track the launch plan vs actual achievements and do offtake tracking for all the new launches. Align all stakeholders to ensure that the launch plan is customized at micro-level
- Planning for MSL compliance, productivity metrics, sub-cluster analysis for chemist channel.
- AC Nielsen and Market share Interventions: Liase with HO teams to Plan and implement special initiatives to drive market share growth using key SKU's/ focus packs in the select sub-channels. Track such activities regularly via reports and take corrective actions
- S&OP Planning: Closely partner with field force to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain.
- Collaboration with HO S&CM team and marketing team for Category deliverables in top stores.
Commercial
- Manage and monitor top store TTC at monthly level and ensure that budgets are adhered to
Field Management
- Planning and tracking PJP's for chemist stores.
- Coordinate with the teams to ensure the sub-channel delivery. Ensure that MSL SKUs are driven as per plan
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