Walkin Details :

Date of Walkin Drive : 25-27th march

Walkin Address :

The Times Group,

2nd Floor, Sakar -1,

Opp. Gandhigram Railway Station,

Ashram Road,

Ahmedabad- 380 009

About Bennett, Coleman & Co Ltd:

We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments.

Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal.

The Company has more than 7,000 employees across all major cities in India.

We are:

A Powerhouse of successful Brands - We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of India, is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily. We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA

Great People : Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story. We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Response :

- Response is the Marketing and Sales function of the Company and contributes 90% to the Company's topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About NMA:

Non Metro Activation (NMA) is the created business team of Response in the Mini Metros with the following objectives :

Business Objectives of NMA

- Generate Revenue

- Fulfil Brand Connect with Readers

- Help in Brand Positioning in Mini Metros

- On-board non-advertisers

- Create IPs - Year on Year in Mini Metro Markets

- Build on weak markets where regularity of business is a major issue

- Get a long-term visibility of advertiser spends

Role of NMA Team Member:

Develop strategy and sales plan for revenue from event led advertising in Ahmedabad with focus on specific categories and events that can be developed in Gujarat market. Prepare for and co-ordinate innovations and present ideas to clients to meet their advertising objectives.

Business Development:

Carry the activation revenue target for the state. Initiate contact, meet and understand needs of prospective clients, accompany team members on prospective high value calls, review and present proposals, suggest appropriate communication solutions in conventional or non-conventional formats to prospective clients in order to increase usage from existing clients and induce usage from new clients

Ideation & Conversion:

Evaluate the brief given by the client being approached for a specific IPR and direct the local team to gather the relevant data to come up with ideas and innovative solutions basis the brief, to help build customized solution and connect in order to maximise the value for the client and secure business.

Knowledge and skills required :

- Excellent Communication & Analytical Skills

- Team Handling capability

- Effective Negotiation Skills

- High relationship building quality

- Openness to new ideas.

- Learning ability

- Collaborative & Innovative mindset

Candidate - Education and Experience :

Relevant Experience : 4-6 years in Sales & Marketing

Should have worked in Activations or BTL business before, either within BCCL or any other company prior to joining BCCL.

At-least have an exposure of minimum 2 years in Mini Metros during his/her work experience either within BCCL or in any other company prior to joining BCCL.

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