Human Resource at The Times Group
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BCCL - Manager - Campaign Management/Performance Marketing - Times Professional Learning (7-9 yrs)
Times Professional Learning is an education initiative by The Times of India Group with an aim to revolutionize professional education in India and addressing the gap between education and industry employability.
Role: Campaign Manager - Digital (7-9 Yrs)
Location: Goregaon, Mumbai
Position Objective: Launch & Optimize SEM campaigns (FB, Google, LinkedIn). Manage the campaigns daily. Hold responsibility of channel's performance and delivering results for given programs.
Roles and responsibilities:
- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels
- Design, organize, budget and execute monthly paid marketing plans in synchronization & execute
- Work with team lead to monitor campaign performance and continuously optimize marketing bids and campaign strategies to maximize the ROI
- Experience working on enterprise-level campaigns
- Expert ability in keyword research, ad copywriting, landing page optimization, and bid management
- Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design and optimization
- Improve marketing performance on display networks
- Prepare daily, weekly monthly reports with insights on the campaign
Mandatory Skills:
- AdWords certified
- Performance Marketing
- Proficient in Facebook, LinkedIn campaign optimization
- Strong understanding of how the biddable platform works
- Understanding of the optimization steps in terms of reaching the right audience, acquiring a potential customer, and keeping the CAC in control.
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