BayofAds - Manager - Media Planning (1-3 yrs)
Day to Day Responsibilities involves :
- Build intelligent digital marketing strategies via the help of an analytical bent of mind for our clients on a day-to-day basis.
- Responsible for the overall client relationship, including strategic planning, revenue growth targets, and all operations necessary to profitably scale and service the account.
- Providing proper guidance to new affiliates to run CPI, CPR, CPE, CPA campaigns and also building relationships with various existing affiliate executives.
- Maintain media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation.
- Optimize, measure, analyze and report the performance of all campaigns activities to ensure affiliates deliver the best ROI.
- Monitor affiliate activity, recruit new publishers and partners & Proactively monitor traffic sources on all campaigns.
- Proactively assess, clarify, and validate the client's expectations and new advertising opportunities.
- Monitor sales activity, identify areas of improvement and identify new business and revenue opportunities.
Desired Skills/Attributes :
- Excellent understanding of digital marketing strategies, tools, and analytics.
- Ability to interact and build relationships with clients.
- Strong sales, negotiation, analytical and interpersonal skills.
- Creative and analytical thinker.
- Excellent communication & presentation skills.
- Keen to learn new things.
- Should have an in-depth understanding of all the Industry leading MMPs like Appsflyer, Adjust, Branch, and other popular tools for mobile attribution, acquisition, re-engagement.
- Should have a pure data-oriented approach in executing the campaigns.
- Should be multi-tasking and able to Juggle in both operational and BD related tasks.
Interested candidates can apply on the same or can send their resume
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