1. JOB DESCRIPTION

Marketing Executive will develop company brand, promote and create demand for the company's line of services within the defined territory. The Marketing Executive will work closely with the operations and technical teams to grow market share by creating brand awareness of the company's specialty service line.

KEY RESPONSIBILITY:

- Brand Development:

- Partner with senior management to create a brand that aligns with the organization's mission statement.

- Create Brand awareness using various marketing strategy and promotional activities around various channels. (Online, Social Media, Market, Customers and Agriculture Institutions)

- Create demand and brand awareness of Service line through promotion, demonstrations and trials, including design and creation of relevant promotional material.

- Creating Value proposition for Service packages:

- Create a Value proposition for each equipment and service package identified and designed in coordination with Technical Team.

- Design and deliver marketing strategy, marketing events, campaigns and promotional materials to highlight this value proposition to customer/farmers.

- Technical Marketing:

- Organize demo of new projects at promotional events.

- Highlight Value proposition to prospecting clients during the demo session.

- Make an attractive representation of the service packages to create awareness and interest level among potential clients.

- Organize Promotional Programs Launch of our brand in new markets:

- Organize various structured interactive sessions with customers/ dealers/ partners to create awareness about our brand and the line of services.

- Design these programs and the marketing mix in partnership with senior management.

- Customer feedback/ experience on the current and new services:

- Receive customer feedback and work with the sales team to ensure that product specifications match client's desires

- Collate feedback and present the same to the operations and technical team with recommendations.

- Public Relation and Coordination:

- Establish and maintain relationships with existing customers, developers, etc.

- Coordinate with various agencies and departments for successful and timely implementation of marketing activities.

- Market Analysis and research:

- Monitor competitive activity and market trends.

- Collate all kinds of related marketing material to be displayed at Service Centers.

- Develop and maintain a thorough knowledge of product features, benefits.

- Research and respond to technical inquiries by consulting with internal and industry specialists in order to resolve any potential issues or question.

- Financial management of the marketing program including budget planning, resource allocation and preparation of quarterly reports.

2. DUTIES & RESPONSIBILITIES:

- Understand the product and communicate its benefits to the customer effectively by meeting them at commercial places, shops, residences etc.

- Show a presentation on product features and its benefits

- Convince client to buy the product using persuasive technique

- Circle back and check on the customers who are in the position to buy the product

- Document daily sales and aim at exceeding it regularly

- Plan and schedule the marketing routes

- Record sales (create a database) of the clients for future products.

3. SKILLS:

- Critical Thinking

- Excellent Communication skills

- Persuasion abilities

- Time Management

- Must be confident and have a determined approach and also self-motivated

- Possess the skill to work in a team as well as independently also

4. EDUCATION QUALIFICATION:

Post graduate or graduate from premier institute of India or any other relevant professional qualification. Candidate with MBA (specialization in business marketing) degree will be preferred.

5. DESIRABLES:

- Well versed with current trends

- Good knowledge of Real Estate Market

6. Salary:

No salary bar for deserving candidates and the remuneration will be calculated on the basis of experience and level of skill set.

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