BASIC Home Loans - Growth Marketer/Digital Marketing Role (3-5 yrs)
About the role :
We are looking to add to our professional and hardworking team an independent, top-notch Growth marketing hacker for exponential business growth as we scale. The role will be responsible for executing a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touchpoints for B2B2C, B2C and B2B audiences. This role will be responsible for end-to-end performance marketing across the customer lifecycle.
Roles and responsibilities :
- Work with cross-functional team (product, sales, marketing, leadership) to establish growth strategies to support the company's revenue goals.
- Creating dashboards, campaigns and website performance reports ensuring optimization of funnel performance.
- Lead execution for the growth of paid social channels across multiple markets- test and optimize performance and partner with creative teams to meet company KPIs and acquire new customers.
- Prepare and present recommendations, cohesive reports, and findings with clear action
items and insights from experimental data to the team, including executive management.
- Influence the marketing operations to ensure Sales has a flow of qualified leads and guide them on effective follow-up.
- Track and report on key performance and uncover areas for improvement.
- Select and execute growth hacking tactics to drive traffic and users.
- Identify opportunities, threats and challenges in markets and act accordingly.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
