Lead Generation Specialist

- Our company is looking for a Lead Generation Specialist to join our team. As we are an IT company working for Digital Marketing and Software Development. So we are looking for the best candidate accordingly, who generates leads for SEO, SMO, PPC, Website Development, Software Development, Ecommerce Sites etc.

Responsibilities :

- Prepare and analyze sales pipeline reports and dashboards

- Maintain an accurate log of activity

- Other duties and projects as assigned

- Generate qualified leads and send to Business Development team

- Use research software to seek out decision makers

- First point of contact for answering company phones (low volume)

- Identify potential buyers and companies matching UrbanBound's Ideal Customer Profile

- Prepare and execute email, video and marketing campaigns

- Build and test new messaging to improve campaign performance

- Adhere to brand guidelines and complete projects according to deadlines

- Execute strategies that adhere to the brand objectives across media buys, email, customer journeys, and direct mail

- Supporting Sales Teams with industry news and trends

- LinkedIn Customer Engagement

- Coordinate the execution for email and SMS messages

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements :

- Proficient in MS Office programs

- Prefer at least 2 year of related work experience

- Bachelor's degree in business, marketing or related field

- Critical thinker with the ability to think on your feet, try new approaches and bounce back when things do not go your way

- Outstanding communication skills and ability to influence and persuade others internally and externally

- Strong communication skills over the phone

- Established LinkedIn Profile

- 1-2 years of professional writing experience

- Previous sales experience preferred

- Prior sales, marketing, or recruiting experience a plus

- Must be comfortable working in a fast-paced, customer-centric environment

- Self-starter; ability to achieve goals without daily supervision

- Coachable and eager to learn

- Strong attention to detail, time management, and decision-making skills

- Strong business acumen & writing skills.

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