HR at Barrownz Group
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Barrownz Group - Executive - Pay Per Click (1-3 yrs)
Responsibilities :
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
- Manage and retain keyword list updates.
- Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns
- Accelerate PPC Marketing using analytical and creative skills
- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
- Good analytical skills to gain high-quality score & improve PPC Campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager
- Determine ROI on search marketing efforts
- Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
Requirements :
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Omniture/Google Analytics, Tag Manager)
- Experience with bid management tools (e.g., Wordstream, Search Ignite and AdRoll)
- Experience with A/B and multivariate experiments.
- Basic Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up to date with the latest trends and best practices in SEO and SEM
- Google and Facebook Ads Specialist
- Candidates with bachelor's degree in B.Tech, M.C.A,B.C.A
Job Types: Full-time
