Description :

- We are seeking a highly skilled and detail-oriented Pay-Per-Click (PPC) Specialist to join our dynamic marketing and advertising team. The successful candidate will play a crucial role in developing and managing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels.

- This position requires an understanding of the digital marketing landscape and a passion for optimizing online advertising strategies to drive traffic, generate leads, and increase conversions.

- The PPC Specialist will analyze campaign performance data, implement strategies to improve ROI, and stay abreast of industry trends and best practices to ensure our campaigns are effective and competitive.

- Collaboration with cross-functional teams, including content, design, and sales, is essential to developing ad creatives and landing pages that resonate with target audiences.

- The ideal candidate will possess strong analytical skills, attention to detail, and a strategic mindset, allowing them to make data-driven decisions.

- This is an excellent opportunity for a results-oriented professional looking to contribute to our clients' success while advancing their career in a fast-paced and rewarding environment.

Responsibilities

- Develop and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.

- Conduct keyword research and selection for PPC campaigns to optimize performance and relevance.

- Monitor and analyze campaign performance metrics, adjusting strategies as necessary to maximize ROI.

- Create compelling ad copy and landing pages that drive conversions and align with brand messaging.

- Implement A/B testing strategies to enhance ad performance and effectiveness.

- Manage budgets and bids to ensure cost-effective advertising solutions and achieve client objectives.

- Provide regular reporting on campaign performance, insights, and recommendations for improvement.

Requirements :

- Bachelor's degree in Marketing, Advertising, or a related field.

- Proven experience managing PPC campaigns, preferably in a digital marketing agency or similar environment.

- Strong understanding of Google Ads and Bing Ads, including advanced features and strategies.

- Proficiency in analytics tools such as Google Analytics, Search Console, and other tracking platforms.

- Ability to analyze data and develop actionable insights to improve campaign performance.

- Excellent written and verbal communication skills, with a focus on effective ad copy and reporting.

- Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.