Digital Marketing Executive

Experience: 2 + years

Salary: Upto Rs. 3,60,000 per annum

Responsibilities : 

- Responsible for brand strategy across the social media ecosystem by understanding clients' business and domain challenges and providing strategic direction for their digital needs

- Creating a brand strategy, copies and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand

- Should be able to device effective brand and communication strategies based on research

- Developing high quality and effective marketing materials that align correctly with the overall brand strategy

- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth

- Planning and implementation of various marketing related activities to support business development.

- Knowledge of all digital advertising platforms and eco-system.

- Tracking of various marketing activities to achieve better ROI.

- Achieving the planned targets and driving revenues for the organization.

- Use data and reporting tools to expand, evolve, and optimize media programs.

- Co-ordinate with all departments to ensure Branding and Brand Positioning stays relevant across all communication.

- Develop Guidelines & Key Concepts for Communication and Campaigns.

Skills :

- Proven working experience in Social Media Marketing.

- Good knowledge of PPC, Ad-Words and other paid camping along with creation, monitoring and optimizing.

- Sound knowledge of SEO and tools required for improving.

- Familiar with keyword research tools.

- Should able to identify the proper targeted audience based on geography.

- Should able to deduce strategies for customer engagement.

- Analytical skills to forecast and identify trends and challenges.

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

- Highly creative with the ability to think out of the box.

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate to perform the action.

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

- Proficiency in using Excel for data analysis, data management and manipulation.

- Excellent communication and interpersonal skills.

- Comfortable working with numbers, metrics and spreadsheets

The candidates with bachelor degree in Computer Science and Information and Technology are welcome to apply.

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