Talent Acquisition Executive at Open Financial Technologies Pvtltd
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BankOpen - Product Marketing Role (4-7 yrs)
- Own product marketing and go-to-market strategy for key solution areas
- Partner closely with product teams to understand the strategy and develop the narrative,messaging, and positioning for specific offerings.
- Plan & execute GTM strategies to drive awareness and increase mindshare with ourkey personas at various levels.
- Create compelling content such as sales training decks, competitive positioning, FAQs, and cheat sheets to drive advocacy among teams
- Create assets and sales tools including decks, solution guides, demos, videos and cheat sheets to help our sales team sell more.
- Work closely with demand generation on performance marketing campaigns, webinars,SEO, and web design.
- Set and own growth goals, report on progress and learnings to leadership teams
- Ensure all content is consistent in terms of Open's brand voice, style & stays true to our messaging goal. Assist in the planning and execution of community events.
- Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns.
- 4 to 5 yrs of work exp in product marketing & are actively looking to level up
- You love supporting the sales team. Whether it's a new case study or a new video, you- re always ready to dig in with the sales team and make it easier for them to sell Open.
- You love making customers successful. Neo banking is a pretty new category. But that's what gets you excited. You- re ready to write the blueprint and the methodology to show the world how to do it right.
- Ability to be a self starter who is real fast. Open is growing really fast & we'll need you to drive that boost. Thirst to be constantly learning, experimenting, failing & going at it again
- Ability to thrive in chaos and build planes while you fly them
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