Talent Acquisition Executive at Open Financial Technologies Pvtltd
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BankOpen - Content Marketing Role (3-8 yrs)
- Create conversational content across formats like videos, blogs, white papers, ebooks, reports, webinars, infographics, podcasts etc.
- Ensure all content is consistent in terms of Open's brand voice, style & stays true to our messaging goal
- Set and own growth goals, report on progress and learnings to leadership teams
- Plan & execute GTM strategies to drive awareness and increase mindshare with our key personas at various levels.
- Maintain a calendar and ensure a healthy content tempo
- Create content pieces that moves specific target audiences down the funnel
- Plan, share, promote and measure the impact of content marketing campaigns. Champion regular reporting on content performance (performance of blog content, traffic from sources etc.)
- Plan and execute community events. Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns. 3-5 yrs of work exp in content marketing & are actively looking to level up
- You love supporting the sales team. Whether it's a new case study or a new video, you're always ready to dig in with the sales team and make it easier for them to sell Open. You love making customers successful. Neo banking is a pretty new category. But that's what gets you excited.
- You're ready to write the blueprint and the methodology to show the world how to do it right. Good grasp of Google Analytics to measure content performance & iterate
- Ability to be a self starter who is real fast. Open is growing really fast & we'll need you to drive that boost.
- Thirst to be constantly learning, experimenting, failing & going at it again. Ability to thrive in chaos and build planes while you fly them
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