Talent Acquisition at Balancehero India
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Balancehero - Lead Acquisition/Marketing Role (7-9 yrs)
You are requested to come prepared with strategy around - How to acquire new users for TrueBalance (especially for a loan product, which is disbursed only to users with net banking facility) using different channels, reasons for selecting those channels and some innovative ways to reach out to more users.
BTL Activities/Offline Marketing for new user acquisition.
Media Buying for new user acquisition.
Strategic Alliances for new user acquisition.
Job Details:
- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube
- Optimizing digital campaigns through data gathering and analysis
- Monitor and maximize customer retention through targeting and user behaviour research
- Plan and implement marketing initiatives - Brand Activation (At Corporate, College, RWA, etc) to facilitate high visibility
- Develop the network of partnerships and alliances to drive revenue growth for the organisation
- Experience of engaging with digital companies/channel partner/system integrators. Publisher network for Brand Visibility
- Develop strategies, business plan and manage the P&L for this business vertical
- Develop go-to-market strategy & execute demand generation activities to increase Sales through partnerships and alliances
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