HR at Balaji Telefilms
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Balaji Telefilms - Manager - Digital Marketing (6-8 yrs)
Key Responsibilities :
1. Usage retention strategy and SEM campaigns
2. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
3. Track, report, and analyze website analytics and PPC initiatives and campaigns
4. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
5. Optimize copy and landing pages for search engine marketing
6. Perform ongoing keyword discovery, expansion and optimization
7. Research and implement search engine optimization recommendations
8. Research and analyze competitor advertising links
9. Develop and implement link building strategy
10. Work with the development team to ensure SEO/SEM best practices are properly implemented
11. Work with Content and marketing teams to drive SEO/SEM in content creation and content programming
12. Recommend changes to website architecture, content, linking and other factors to improve SEO/SEM positions for target keywords.
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