Manager HR at Bajaj Housing Finance
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Bajaj Housing Finance - Manager - Google Adwords (3-7 yrs)
Role :
- Managing Google Ad campaigns end to end for Home loans
- Define and execute integrated digital programs using technology platforms
- End to end ownership of each outbound campaigns
- Encourage adoption of digital lead generation tactics such as personalization, dynamic content, tracking, targeting and assist in creating more complicated digital campaigns as needed.
- Leverage analytics and BI inputs to improve campaign efficiencies for driving better conversions.
- Identify new potential channels through scanning of environment, emerging ideas from business/marketing discussions and inputs from business
Minimum Qualifications:
- Post-Graduate
- 3 years- experience in directly managing Google Ad campaign preferably in banking & financial services domain for mortgage and loans
- Experience in Outbound campaign such as SMS & Email is preferable
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