Company: Bajaj Finance Limited

Job title: Senior Unit Manager - Inbound Marketing (Search)

Reports to: Senor Lead - Inbound Marketing

Business: Marketing

Location: Corporate Office, Pune

High level position

Summary: 

- Manage the keyword portfolio to drive search rankings

- Execute search-based initiatives to drive on-page and off-page optimization for BFL digital assets

Duties and Responsibilities :

WHY THIS POSITION IS REQUIRED ?

- Search Marketing is a strategic asset to create psychological size and drive acquisition. We need a person who can execute the SEO strategy to achieve business objectives.

KEY ROLES AND RESPONSIBILITIES:

ORGANIC SEARCH (SEO):

- Perform keyword research and manage the keyword portfolio in coordination with business objectives

- Monitor and evaluate search results and search performance across the major search channels on daily basis

- Drive on-page and off-page optimization for BFL digital assets

- Perform backlink analysis, opportunity identification, and optimization and compile daily data reports on traffic, rankings and link profile

- Execute search campaigns for various business initiatives

- Monitor and evaluate search performance across the major search channels to improve rankings

PARTNERSHIPS AND CAPABILITIES:

- Execute and optimize content programs for SEO

- Drive vertical content for search

- Manage SEO recommendations and implementation from external consultants and vendors

PERFORMANCE MARKETING:

- Deliver ROI through various search campaigns

- Improve CTR (click through rates) and consequent offtake

- Keyword monitoring across SEO and SEM

KEY METRICS:

- Search Engine rankings

- Search originated traffic & CTR

- Sourcing for various businesses from organic channels

- Backlinks & page authority

- Execution efficiency (TATs and delivery)

Required Qualifications and Experience:

ESSENTIAL SKILLS :

- Search engine marketing expertise

- Campaign ROI and funnel management

- Link acquisition skills

APTITUDE :

- Stretch, speed and agility

- Passionate about possibilities

PAST EXPERIENCE :

- An MBA with 4+ years- experience in SEO. Ecommerce experience is a must

- Complete understanding of search engine trends

- Expert Knowledge of on-page and off-page white-hat SEO methodologies for desktop and mobile

- Expertise with SEO tools of the likes of Google Analytics, Google Webmasters, SEMrush, SEOmoz

- Strong analytical skills. Ability to analyze data and make recommendations

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